Joelle Kong

HR Director
Merlin Entertainments - Midway Asia
Evolution of the Workspace: Strategies to Build a Collaborative Organisation

Collaboration in the workplace is nothing new. However, with the availability of new technologies and increasing importance among employees to have a strong sense of purpose at work, more companies have started to build innovative and supportive workspaces for employees to work across functions, networks and teams.  While it is undeniable that collaboration can lead to new solutions and results for business growth, research has also shown that a collaborative workspace can be a source of motivation for employees to get to work each day. Above all, a conducive office set-up can encourage more effective working relationships and produce a more efficient and engaged workforce.

Home to over 800 employees, the new Philips APAC Center was designed to introduce a mobile, flexible and agile way of working. Recognising that the company has a diverse workforce with different working styles, the Philips HR team worked tirelessly with the Design and Communications teams to build an open, productive and collaborative workplace for employees. Besides ensuring that the new office was designed with adequate facilities for employees to network, collaborate, learn and have fun, much effort was also put into initiatives to educate their workforce, drive Workplace Innovation and support the organisation’s transition from a fixed to mobile desk.

Join this interactive live Q & A session with Tan Lee Choo as she gives us:

  • Insights on Philips’ journey in adapting a more flexible, collaborative and open workspace
  • Best practices and pitfalls to avoid when implementing a flexible and collaborative way of working
  • Tips, tools and strategies to encourage successful collaboration in your organisation


As the HR Director - Midway Asia for Merlin Entertainments (global leader in family based attractions), Joelle is responsible for supporting all things people for Merlin's Midway attractions in Asia including Madame Tussauds, SEA LIFE and LEGOLAND Discovery Centres, spanning 6 countries. Her focus is to partner with business leaders and HR teams ensuring the employee experience mirrors the memorable guest experiences created within the attractions.

Joelle has been working for Merlin Entertainments for close to a decade. Starting her career in operations and commercial management, Joelle’s non-traditional background has steered and added value to her career in HR. She has worked across 8 countries working across a variety of environments from setting up the HR function from scratch to driving change management and organisational design in business integrations.

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