Samuel Obin

Change Management & Transformation, Asia Pacific, Middle East and Africa
Mondelez International AMEA

Sam is enabling large scale business transformations in Asia, Middle East and Africa. Sam is partnering closely with senior leadership team to drive the transformation agenda through people –evolving ways of working, behaviours and mindsets to make change stick across business units, geographies and cultures. Sam is also focused on lifting the organisation’s change management maturity level and agility.

Sam began his career in consulting in Paris in 2003, specialising in Human Resources and Change Management consulting -helping global complex organisations transform, and enabling Human Resources Functions to deliver greater value in a more efficient way.

Early 2011, he relocated to Singapore and joined PwC Consulting South East Asia, working with a variety of clients across Asia Pacific.

In 2016, he joined Mondelez International to help realise the company’s transformation strategy through Change Management activation.

Change is the only constant -Sam ‘rebooted’ himself twice in the last ten years, travelling around the world for one year (2010), and founding a start-up (2015). He is passionate about culture change, and about disrupting HR practices. He has been living in Singapore since 2011.


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