Steen Puggaard, has held the role of CEO at 4FINGERS since February 2013. He has been instrumental in seeing the organisation through a change of ownership, securing funding for expansion as well as growing the business from one to 11 stores in Singapore alone, as well as overseeing the launch of 4FINGERS in Malaysia and Australia. As part of the company’s Board of Directors, he oversees the overall business strategy and ensures that the organisation and resources are in place to manage rapid growth - locally and internationally.
A resident in Singapore since 1999, Steen has over 20 years of experience with several blue chip F&B franchises, specialising in marketing and general management across Europe and Asia Pacific.
Prior to joining 4FINGERS, his overseas roles included well-known corporations and mass-market brands such as McDonald’s, Burger King as well as one of Singapore’s leading restaurant groups, Les Amis. He has played a key role in the launch of McDonald’s in several countries and recently introduced Costa Coffee in Singapore.
Steen believes in always putting the customer first and has a fascination with the F&B industry and the unique abundance of opportunities it represents. Most importantly, he sees a need to continuously disrupt and challenge the status quo in order to ensure that brands stay relevant to consumers.
Steen is also an active Mentor under the mentorship programs at SPRING and the Restaurant Association of Singapore, aimed at assisting SMEs in the F&B industry with improving productivity, profitability and scalability.